Branding in Curitiba or anywhere in the world and in any business segment is a process of strategy in business management which aims develop people’s preference for your Brand, making it the first option in the segment in the minds of everyone who knows your company.
Just like a person, a brand does not have an equal reputation for all individuals and it is each person who creates their own perception of what the brand means and is.
Therefore, Branding it is not something created by communication professionals as something concrete and immutable. He is cultivated in the relationship so that, when your Brand is remembered by customers, it must be as a person who generates admiration. Having 4 characteristics:
- Differentiation (Having your own personality)
- Relevance (Generate identification and inspiration)
- Property (Having a branded territory, with recognizable elements)
- Consistency. (Communicate and “be” the same brand at all points of relationship)
Branding in Curitiba – The importance of Brand Management
Branding has become more important than ever, because in a global economy where innovation becomes faster every day and the perception of differentiation between brands in the same segment decreases. Which will determine the choice between one brand or another will be the their reputation in the consumer’s mind, that is, its intangible value.
How will we transform your company into a brand-driven business?
Branding is built based on 3 strategies, each with its own different objectives.
- Brand: Aims to create long-term value and defines corporate culture.
- Communication: Communicates the competitive advantage clearly and consistently at all points of contact.
- Business: Defines the offering of products and services to deliver the brand’s value proposition.
Our branding consultancy is focused on brand strategies, therefore we prioritize the clear definition of what values the company wants to be recognized for and create, based on these values, strategies that favor a coherent corporate culture.
In order for the brand's reputation to be positive in the minds of consumers, it must first be positive within the organization itself. In such a way that employees believe in the value that the company delivers, as they see this being done in the company's day-to-day activities.
Good strategic brand management is, by analogy, similar to training hard to have an easy game. In such a way that the game will be sales. Due to this premise, we provide consultancy focused on establishing clear objectives and defining a favorable corporate culture, because when you have clear objectives about what you want to create and a culture that favors the completion of objectives and goals, everything else becomes a consequence.
Who we are – Frederico Burlamaqui and team
We like to define ourselves as a team of Intelligences. We believe – and our belief is based on experience – that expertise In analyses, quality in planning and excellence in execution win over brute force and the volume of resources applied. And our customers benefit from this, obtaining maximum efficiency in generating profits.
I, Frederico Burlamaqui (you can call me Fred) I am the leader of this team and I personally coordinate all Branding Consulting projects in Curitiba.
Our postal address is in Curitiba (PR), but we are a 21st century company guided by digital nomadism. Our employees meet for meetings and sprints, traveling to experiences and laboratories at clients in São Paulo, Paraná, Santa Catarina and Rio Grande do Sul.
I have worked with Marketing operations since 2001 and since 2007 with Digital Marketing operations, during which time I gradually went through all the main business activities: Marketing, at Management and in Processes, Creation and Operation.
Upon completing 11 years of experience and having already reached the position of Leadership of the Marketing Department in the last company I was employed at, I decided to follow the dream of having my own business – certain that there were more efficient ways that would generate greater profits for companies, a fact that I have proven in practice.
Today, with 19 years of experience in Marketing, I am responsible for this Today it is the most recommended Branding Consultancy in Curitiba and Southern Brazil – according to customer opinions on the platform Google Places.
Branding in Curitiba – Why should your office choose our Consulting?
In addition to our entire trajectory, methodology and impeccable history of Business Success Stories, here are some good reasons to count on our work:
In addition to all our trajectory, methodology and impeccable history
of Success Stories in Marketing and Management, see some good reasons
to count on our work:
- Champion consultancy for public client recommendations in the southern region of Brazil, in the categories Marketing It is Strategy.
- 19 years of successful operation, generating successes in the states
of Paraná, Rio Grande do Sul and São Paulo – markets among the most competitive in Brazil. - Proven track record of competence in generating profits for companies like yours.
- Competence in integrating Management, Strategy, Marketing, Communication and Sales processes – increasing repurchase among your customers.
- Schedule a conversation with us and we will demonstrate how we will help your business grow much more!
