A retiree who decides to return to college and discovers his vocation to teach, helping fellow students with difficulties in the disciplines. That after his adult children he finds the ability to, as he says, teach children “from 8 to 80 years old”.
However, this very dedicated teacher lacked the basic tools to develop activities, building Relevance, Preference and especially Brand Equity *.
Adopting the Brand Strategy approach - where we integrate market analysis, processes and Brand Identity - it was possible to build the business strategically right after its origin, capitalizing on competitive advantages arising from the Personal Brand of Professor Francisco Burlamaqui - retired military man from recognized reliability.
After the initial development of the Business Strategy, Brand Strategy and Brand Identity, the teacher maintained continuous improvement in all aspects of his business - today the Ao Cubo Oficina de Estudos brand is one of the most valued and praised by parents of students social classes A and B, in the Porto Alegre market.
Work carried out in 2012 with specific mentoring until 2019.
* Surplus over the average market price that a consumer is willing to pay for an item to be of a certain brand.