Since the beginning of “Minha Casa, Minha Vida”, Vivian Martynetz converted her 20 years of previous experience in civil construction to the construction of the best houses within the “band 1” standard of this housing program.
Using a more improved business strategy than that of the competitors, the engineer worked autonomously investing in materials, architecture and labor that enable superior quality in the category, a fact that has already enabled considerable commercial success.
With the change of rules for builders at Caixa Econômica Federal, the mandatory opening of the company also created the opportunity to transform tradition into a Strong Brand, greatly expanding the Competitive Advantage compared to competitors in the category.
Therefore, our branding consultancy was invited to develop and implement all the tools and processes related to Brand Management.
From the mapping of the Value Proposition, to the construction of the Brand language and the definition of all communication to strengthen the Brand Value - we have developed an effective approach that strengthens the consumer's certainty about making the best choice.
From brand awareness to post-sale, the company whose naming we developed as DaVivian Construtora works entirely with consumer delight - a fact that makes the company incomparably the favorite for home ownership in the Rio Bonito, Campo do Santana and Tatuquara neighborhoods, in Curitiba.
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