We release the potential of the business to win the desire and favoritism of customers, with Brand Building and/or Strengthening. Optimizing Marketing performance and facilitating the Sales journey.
Branding – has a simple but far from easy objective: to make your Brand the first choice of customers.
According to Marty Neumeier – an important thinker in Brand Management – “Brand is the intimate perception, the visceral feeling of a person in relation to a product, service or company”. Therefore, your company needs to act in such a way that the intimate perception, visceral feeling of your client, is that they increasingly prefer your work over any other.
In a company with Marketing effective and sincerely aimed at building Competitive Advantage, one of the most important elements in Strategic management is the constant appreciation of the Brand in the eyes of customers and stakeholders.
In our Branding diagnosis, the first question is always: “Why you?”: Among all the options on the market, compared to all the substitutes or even with the possibility of the customer continuing to live without what you do – Why the customer Should I choose you?
Price is not a difference, someone will always be able to sell for less. Quality is not a differentiator, it is the fundamental condition for being able to compete in a market. The only real difference between companies, between products and services, is the “mental space” that the consumer dedicates to the Brand – a condition that, being positive, leads to purchasing preference and in many cases even at higher prices than the average. of a segment.
So – if you were a consumer without any prior knowledge about your company – why should you purchase from your Brand?
If you have difficulty answering this question quickly and/or if its answer is not part of your organization's entire Management and Processes – you need this service.
Count on our consultancy – the most recommended Marketing consultancy in the South of Brazil, according to the Google Places – to explore all the advantages that a Strong Brand adds to the profitability of a business!