Branding has a simple but not easy objective: to make your brand the first choice of customers.
According to Marty Neumeier - an important thinker in Brand Management - “Brand is the intimate perception, the visceral feeling of a person in relation to a product, service or company”. In this way, your company needs to act in such a way that your client's intimate perception, visceral feeling, is that he increasingly prefers his work over any other.
In a company that has effective Marketing and sincerely aims to build Competitive Advantage, one of the most important elements in Strategic Management is the constant valuation of the Brand in the eyes of customers and stakeholders.
In our Branding diagnosis, the first question is always: “Why you?”: Among all the options on the market, compared to all substitutes or even with the possibility of the customer continuing to live without what you do - Why the customer should i choose you?
Price is not different, someone will always be able to sell for less. Quality is not differential, it is the fundamental condition to be able to compete in a market. The only real difference between companies, between products and services, is the “mental space” that the consumer dedicates to the Brand - a condition that, being positive, leads to a purchase preference and in many cases even at higher than average prices of a segment.
So - if you were a consumer without any prior knowledge of your company - why should you purchase from your brand?
If you have difficulty answering this question quickly and / or if the answer is not part of your organization's entire Management and Processes - you need this service.
Count on our consultancy - the most recommended Marketing consultancy in Southern Brazil, according to the Google Places - to explore all the advantages that a Strong Brand adds to the profitability of a business!
A skilled professional, Frederico knows the marketing environment like few others. He knows how to make a correct reading of the market and clearly visualizes market opportunities. His work is done with impeccable professionalism. Very ethical in his guidance and with an insight capable of propelling any organization to increase its results. He knows how to prepare and lay the groundwork for the organization to achieve the desired goals. He exceeded expectations when he identified and oriented about other problems in the organization. Highly recommended.
Fred's knowledge of Marketing and its tools is impressive. He is a professional who keeps himself constantly updated. Besides his knowledge of the Marketing literature, he is attentive to the environment variables, and constantly has insights that help a lot in the competitive positioning of companies. A serious, competent, and active professional, Fred performed with excellence during the period he was a consultant for Caruso Empadas. Someone to be recommended without reservation.
Excellent professional, attentive and focused on growth. We have been working together for a few months now, but we already feel difference and return. Fair price and serious work.
The marketing consulting work done by Frederico Burlamaqui was fantastic. After many years trying to find my place in the Holistic Therapy market, Fred used very well studied strategies and proved in practice how easy it was to grow in my market. After 4 months of having my website up and running with all the digital marketing strategies very well defined and executed, I doubled my clientele, crowded my client list and started to have a waiting list. I am very grateful to Fred for being able to provide me with a rapid professional rise and being able to work quietly, doing what I know how to do best.
Frederico is an above average partner and professional. He has a high capacity to analyze and generate solutions that have proven to bring superior results. Always very involved in exceeding his clients' expectations, he becomes tireless in the search for alternatives that add value. I recommend Frederico with confidence!
Working with Frederico is an amazing experience. A professional who simply breathes marketing, has the knowledge and the feeling to identify business opportunities and transform words into actions. Above all he is very ethical in his performance.
Excellent professional! He has a detailed vision of the market to be explored, great suggestions, providing exemplary work. The results? Very good in a short period of time!
Personalized service, on-demand, seeking high performance in the development of the works, in addition to following the project, actively participates in the meetings, discussing and presenting ideas! Marketing Expert!
Excellent professional, incredible person, has a lot of theoretical and practical knowledge and implements with mastery. Solves with a lot of objective !!!
Super competent professional, organized and concerned with the results of his work. More than recommended!