Branding with Brand Strategy 

We release the potential of the business to win the desire and favoritism of customers, with Brand Building and/or Strengthening. Optimizing Marketing performance and facilitating the Sales journey. 

Branding – has a simple but far from easy objective: to make your Brand the first choice of customers.

According to Marty Neumeier – an important thinker in Brand Management – “Brand is the intimate perception, the visceral feeling of a person in relation to a product, service or company”. Therefore, your company needs to act in such a way that the intimate perception, visceral feeling of your client, is that they increasingly prefer your work over any other.

In a company with Marketing effective and sincerely aimed at building Competitive Advantage, one of the most important elements in Strategic management is the constant appreciation of the Brand in the eyes of customers and stakeholders.

In our Branding diagnosis, the first question is always: “Why you?”: Among all the options on the market, compared to all the substitutes or even with the possibility of the customer continuing to live without what you do – Why the customer Should I choose you?

Price is not a difference, someone will always be able to sell for less. Quality is not a differentiator, it is the fundamental condition for being able to compete in a market. The only real difference between companies, between products and services, is the “mental space” that the consumer dedicates to the Brand – a condition that, being positive, leads to purchasing preference and in many cases even at higher prices than the average. of a segment.

 So – if you were a consumer without any prior knowledge about your company – why should you purchase from your Brand? 

If you have difficulty answering this question quickly and/or if its answer is not part of your organization's entire Management and Processes – you need this service.

Count on our consultancy – the most recommended Marketing consultancy in the South of Brazil, according to the Google Places – to explore all the advantages that a Strong Brand adds to the profitability of a business!

Branding Solutions

  • Construction of Value Perceived by the consumer.
  • Discovering and strengthening Competitive Advantage.
  • Strengthening preference for the Brand.
  • Improving the power of persuasion in marketing communication.
  • Optimization of commercial flow.
  • Improved profitability per sale.
  • Increased performance in advertising budget

The most recommended Marketing Consultancy in Brazil.

Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia
<strong>Líder nacional em recomendações</strong> no Google Places.

National leader in recommendations on Google Places.

<strong>#1 Top Brazil Marketing Strategy Firms</strong> na plataforma internacional Clutch.co

#1 Top Brazil Marketing Strategy Firms on the international platform Clutch.co

 <strong>#1 Best Marketing Strategy Companies in Brazil</strong> na plataforma internacional The Manifest. 

#1 Best Marketing Strategy Companies in Brazil on the international platform The Manifest. 

<strong>#1 Top Digital Marketing Company in Brazil</strong> na plataforma internacional Goodfirms

#1 Top Digital Marketing Company in Brazil on the international platform Goodfirms

<strong>#1 Marketing Strategy Company in Brazil</strong> na plataforma internacional Sortlist.

#1 Marketing Strategy Company in Brazil on the international Sortlist platform.

 <strong>Referência em Estratégia de Marketing mais citada</strong> pela mídia no Sul do Brasil.

Most cited reference in Marketing Strategy by the media in southern Brazil.

Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Excellent work is a lot of knowledge to execute any business and marketing needs. A visionary strategist regarding marketing and sales opportunities and funnels.

Alessandra Pinheiro Head of Marketing at Solvis Pesquisas
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

I highly recommend Frederico’s consultancy. We have been together for just over 1 year and the changes that your techniques, insights and diligent work have provided us have made us far ahead of our competitors and opened new doors for our company to grow even further. It helped us a lot to improve and develop our brand, making it stronger and more consistent than ever.

Alisson Garcia Machado Administrative Manager at Carneiro Colchões Artesanais
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Frederico is a professional who is extremely committed to his work and developing people. He seeks to technically apply his skills and develop knowledge to those around him. He has a very developed resilience and can adapt to the culture and aspects of the companies he works for, this was my case. I recommend Frederico with great certainty that he has quality and assertiveness in his work.

Tania Isotton Mior Botemberger Coordinator at the SIP People Management Group
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Frederico is an excellent professional, with a differentiated vision of Marketing, being able to analyze his clients' services in a holistic way.

Marco Fontoura President of Construtora Elevação
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Professional experience with very positive results, excellent work provided.

Suelyn Petris da Silva Gastropediatrician at Guzatti Gastro Clínica
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Your company will hire the best Marketing consultancy in Curitiba, ensuring great results.

Cristiano Queiroz Maingue Commercial Director at Invente Comunicação
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Excellent professional! He has a detailed view of the market to be explored, great suggestions, providing exemplary work. The results? Very good in a quick space of time!

Vivian Lucia Asinelli Martynetz Partner at Cevimar Eletrodomésticos de Luxo
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Working with Frederico is an impressive experience. A professional who simply breathes marketing, has the knowledge and feeling to identify business opportunities and transform words into actions. Above all, he is very ethical in his work.

Fabio Guaragni CEO at Gaud Marketing Digital
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Excellent professional, attentive and focused on growth. We worked together for some time and I managed to develop behaviorally and professionally very quickly. Great work methodology where he provided mentoring for complex sales. Fair price and serious work.

Ana Paula Queiroz Commercial Development at Construtora Elevação
Burlamaqui Consultoria de Marketing e Estratégia
Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia Burlamaqui Consultoria de Marketing e Estratégia

Frederico is one of the few people I have pleasure in recommending, as he really takes his job seriously. He has special skills, such as a refined eye for finding problems, a complete vision of the whole and a methodical way of delivering results. I've been following his work for a while, reading some of his texts on marketing and strategy, and I can safely say that he's one of the best professionals I've ever met, and one of the few I would recommend to replace me on a project.

Ricardo Martins Professor of Service Design - Savannah College of Art and Design
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