Medical Marketing 

Medical Marketing – Only your patients deserve the best specialists?

Medicine markets are increasingly competitive. Therefore, you medical professional needs the expertise of the most recognized expertise Medical Marketing to win the best patients.

At Burlamaqui Marketing, our credentials speak for themselves: We are the most recommended Marketing consultancy in Brazil – on the main Brazilian and international platforms.

Medical Marketing to Win

The mission of Burlamaqui Medical Marketing is to make our clients the doctors most desired by patients. In their regions and specialties.

We fulfill this mission through an approach that integrates the principles of the most renowned technical literature in the fields of Marketing, Management, Economics, Psychology, Sociology and Anthropology.

Our services are carried out in an entirely ethical manner. With full respect to the Medical Advertising Manual updated in 2024 by the Federal Council of Medicine.

We do not offer tricks, histrionic promises or manipulate numbers. All of our data is verifiable on renowned platforms and all of our success stories are audited and confirmed by the customers themselves.

Instead, we develop and implement solid Medical Marketing Strategies. Following the established principles integrated with our expertise, to guide our client towards achieving and maintaining leadership in their market.

Obviously, only a very few specialists can have their services among patients' favorites. And by talking to us, you will learn how we can achieve this goal with you.

You can succeed in Medicine without gaining followers

Many of the doctors who come to us do not want to be some kind of digital television celebrity.

On the contrary, they want the opportunity to do well what they studied to do: have a great medical practice.

For these doctors, the idea of exposing their privacy and lifestyles causes deep discomfort. Using your little free time for this purpose, doing countless selfies and filming himself all the time.

And with the Burlamaqui Marketing, these specialists find the opportunity for ethical Medical Marketing, aligned with their personal and professional values and which does not depend on desperation for followers to win over patients.

With our strategies, we have proven time and time again that patient preference is much more linked to public credibility, brand recognition and people's sympathy for the patient. BrandStory, than their engagement on social media.

If you want to become a medical influencer, that’s fine. But if you want to make less effort and be more successful, Burlamaqui Marketing is here to help you.

Burlamaqui Marketing Methodology

Marketing is the Science and Art of generating and keeping customers willing to buy. This is the definition we adopted.

The greatest name in the history of administration – Peter Drucker – already stated that Marketing should result in a customer willing to buy.

And yet according to Trout & Ries, Marketing is the Strategy and Tactics that a company uses to win the market war.

All these definitions are correct and complementary to each other. As well as providing a theoretical basis for our operational approach.

A doctor is a Brand and is also a company.

You need to outperform your competitors and be more effective in winning over patients if you want to earn healthy pay for your own success and well-being.

And to do so, you need to recognize the market in its natural laws. Where whoever manages to establish the best Positioning in the mind of the patient (who is a client/consumer) achieves success – and whoever fails in this objective complains about saturation of medicine.

The doctor as a brand

Our favorite definition of the Brand concept is Marty Neumaier:

“Brand is the intimate perception, the visceral feeling of a person in relation to a product, service or company.”

It's not a logo, it's a mental image. Or better yet, it's a perception.

The Brand's truth lies in what people believe and what the Doctor is able to materialize through his clinical services.

In this way, Burlamaqui Marketing Médico focuses its efforts on building the medical business while Strong brand. With solid Positioning, Recognition and Favoritism of the patient – through the appropriate narrative of their past history and its feedback through continuous improvement.

Medical advertising

For our client to achieve the notoriety necessary for optimal performance, patients need to be aware of their performance.

And our office carries out this stage with excellence, seeking the maximum possible results for the lowest viable investment in the purchase of advertising space and sponsored links.

We do this with special attention to carrying out ethnographic, sociological and patient behavior research while homo economicus at your time of choice.

Therefore, we seek to maximize the capitalization of the strengths of our clients' professional history, while guiding the construction of a positive reputation and visibility.

Talk to the most recommended Medical Marketing company in Brazil

Contact Burlamaqui Marketing and make the best decision for your success in Medicine.

Do like the Medical Brands that have grown and positioned themselves with our expertise, saving many years of work and being perceived as clinical references in their locations and specialties.

The initial diagnosis is free!

Solutions

• Optimization of the value received per clinical consultation.
• Migration from health plan to better paid private care
• Building Brand Relevance in Medicine.
• Achievement of the position of "Reference Doctor" in the locality.
• Agile construction of Competitive Advantage in the medical market.
• Strengthening the Patient Experience.
• Brand performance without compromising privacy.