{"id":1348,"date":"2022-06-15T00:42:11","date_gmt":"2022-06-15T03:42:11","guid":{"rendered":"https:\/\/marketingestrategia.com.br\/?p=1348"},"modified":"2026-01-29T19:02:38","modified_gmt":"2026-01-29T22:02:38","slug":"melhor-consultoria-de-marketing","status":"publish","type":"post","link":"https:\/\/marketingestrategia.com.br\/en\/melhor-consultoria-de-marketing\/","title":{"rendered":"Best Marketing Consultancy: how to choose the best one for you?"},"content":{"rendered":"

Best Marketing Consultancy \u2013<\/strong> Your company has Marketing needs that it cannot resolve internally and you have chosen to seek the best consultancy<\/a>, right?<\/p>\n\n\n\n

Whether your business is a large multinational or a micro company, a Google search reveals your first difficulty: How do I find out which company is the best Marketing consultancy?<\/span><\/p>\n\n\n\n

They all promise to be very good, each with their own arguments. <\/p>\n\n\n\n

And there are countless companies present in every major city in Brazil, and if you expand the selection process to an entire region or even the entire country, I believe that the feeling of confusion and doubt will be even greater \u2013 as I have heard this from countless clients who ended up opting for the services of my team.<\/p>\n\n\n\n

\n
\"Melhor<\/figure>\n<\/figure>\n\n\n\n

.<\/p>\n\n\n\n

Starting from the beginning: The role of Marketing<\/h2>\n\n\n\n

To get to this answer, let's look at one of the most established definitions of the role of Marketing. According to Peter Drucker<\/a> \u2013 considered the Father of Modern Administration and the most important consultant in history \u2013 the Marketing is the reason for existence of every company<\/strong><\/em>.<\/p>\n\n\n\n

At this point, you might be thinking: \u201cWhat do you mean, reason for being?! What about production? Human capital? The logistics?!\u201d<\/em> and I can understand your question. But I'll explain: Drucker was inspired by his colleague and contemporary Theodore Levitt<\/a>, which demonstrated that \u201ca company exists to win and keep customers\u201d<\/em><\/strong>.<\/p>\n\n\n\n

After all, if there are no customers, there is no money coming in. Therefore, without money coming in, it is not possible to have production, nor human capital, without logistics \u2013 it is simply not possible to have a company when there are no sales. And for there to be sales, there must be customers.<\/p>\n\n\n\n

And so, we arrive at the role of Marketing: making the company win and keep customers.<\/p>\n\n\n\n

Then The best Marketing consultancy is the one that will make your company more capable of winning and keeping customers<\/span> than it is today.<\/p>\n\n\n\n

See below some criteria to filter the companies with the greatest potential to help you. <\/p>\n\n\n\n

.<\/p>\n\n\n\n

And how to choose the best marketing consultancy?<\/h2>\n\n\n\n

There are some criteria that \u2013 even without being a specialist in Marketing and\/or Management \u2013 you can adopt to select the best marketing consultancy according to your company's needs. <\/p>\n\n\n\n

These are not definitive criteria, but filters that can help you filter good quality companies. See below?<\/p>\n\n\n\n

.<\/p>\n\n\n\n

See public reviews<\/h3>\n\n\n\n

The best way to get a prior idea about any service \u2013 including consultancy \u2013 is to know what opinion previous clients have about the company. <\/p>\n\n\n\n

Do previous customers like it? Do not like? Do you love? Hate? Don't they say anything? All of this can help define whether a company is competent to help you.<\/p>\n\n\n\n

In today's world, anyone with minimal access to technology does not buy a refrigerator or video game without knowing what other people think who bought a model of that type. <\/p>\n\n\n\n

Imagine then a highly complex service like Marketing Consulting, on which the survival or failure of your company may depend. And in less serious cases, poor quality results in losses and a large loss of time. <\/p>\n\n\n\n

Therefore, it is very important to consult public assessment tools such as Google Places<\/a>, Facebook<\/a>, oHub<\/a>, among others. <\/p>\n\n\n\n

.<\/p>\n\n\n\n

See if the promises are realistic<\/h3>\n\n\n\n

As we talked about in the previous topic, analyzing previous customers is the first way to analyze the performance of a service. <\/p>\n\n\n\n

It is known that, by nature, consultancies are highly complex services. Because its quality can only really be measured after it has already been carried out, at which point the results are revealed. <\/p>\n\n\n\n

In turn, Marketing consultancies are even more complex services<\/em> \u2013 much more complex, in fact. And we\u2019ll explain why\u2026 <\/p>\n\n\n\n

Consultancies related to the company's internal environment (operations, finance, processes, logistics, among others), deal with 100% situations under the control of managers, in which they can issue an order and have it complied with.<\/p>\n\n\n\n

In Marketing Consulting, the work presents a greater challenge: the external environment is not under control. We do not control the external environment and it is not possible to exercise such control. <\/p>\n\n\n\n

We do not control the economy, the market, competitors or customers or consumers. And this is an inevitable and unchanging fact of reality, whether you like it or not. <\/p>\n\n\n\n

Thus, The best marketing consultancy works to awaken the customer's desire to buy from your company<\/strong>. Organizing your business operations to influence the buyer to conclude that you are the one who best solves that need. <\/p>\n\n\n\n

.<\/p>\n\n\n\n

See previous success stories<\/h3>\n\n\n\n

It is necessary to prove one's competence, with success stories<\/a>. <\/p>\n\n\n\n

After all, how could you know if you are choosing the best solution to your Marketing difficulties without such proof?<\/p>\n\n\n\n

Without seeing such cases, it becomes too risky to choose a particular Marketing consultancy. <\/p>\n\n\n\n

However, it is necessary to be careful with companies that report fictitious successes and whose real performance cannot be measured. <\/p>\n\n\n\n

Here are some points to consider when reading success stories:<\/p>\n\n\n\n