{"id":3223,"date":"2026-02-20T02:27:58","date_gmt":"2026-02-20T05:27:58","guid":{"rendered":"https:\/\/marketingestrategia.com.br\/?p=3223"},"modified":"2026-02-20T02:28:02","modified_gmt":"2026-02-20T05:28:02","slug":"marketing-medico-em-lages-sc","status":"publish","type":"post","link":"https:\/\/marketingestrategia.com.br\/en\/marketing-medico-em-lages-sc\/","title":{"rendered":"Marketing M\u00e9dico em Lages \u00e9 com a Burlamaqui Marketing!"},"content":{"rendered":"<p><strong>Marketing M\u00e9dico em Lages \u2013<\/strong> Are you looking for more and better patients? Do you want to increase your Positive Reputation among those who would be your ideal patients? Do you want to have your clinical activity recognized as the most desirable in your region and specialty? That&#039;s exactly what we do best!\u00a0<\/p>\n<p>Achieving and exceeding these goals is our specialty, not just for medical, dental and therapeutic services.\u00a0<\/p>\n<p>Nossa compet\u00eancia vem estruturada em 24 anos de estudos e no maior portf\u00f3lio documentado de Casos de Sucesso, constru\u00eddo em Marcas dos mais variados segmentos e tamanhos. Incluindo, obviamente, servi\u00e7os de sa\u00fade e Medicina.\u00a0<\/p>\n<p>But you still don&#039;t know our work, right? Well, let me give you a brief introduction!<\/p>\n<h2>Por que escolher nossa consultoria de Marketing M\u00e9dico em Lages?<\/h2>\n<p>Voc\u00ea \u00e9 m\u00e9dico\/a ou profissional da sa\u00fade, est\u00e1 em busca de solu\u00e7\u00f5es para seus desafios de mercado.<\/p>\n<p>E est\u00e1 no nosso site para analisar como nossas solu\u00e7\u00f5es se diferenciam das outras que s\u00e3o oferecidas no mercado, n\u00e3o \u00e9 mesmo?\u00a0<\/p>\n<p>Dessa forma &#8211; al\u00e9m do que voc\u00ea pode ler em mais detalhes no restante desse conte\u00fado &#8211; preparamos um pequeno resumo com os itens que claramente nos destacam:\u00a0<\/p>\n<h3>Contamos com a melhor reputa\u00e7\u00e3o<\/h3>\n<p>Nossa empresa \u00e9 a campe\u00e3 em recomenda\u00e7\u00f5es e avalia\u00e7\u00f5es positivas de todas as plataformas p\u00fablicas da internet &#8211; o que faz de n\u00f3s <strong><em>a empresa de Marketing M\u00e9dico mais recomendada do Brasil<\/em><\/strong>.<\/p>\n<p>S\u00f3 no <a href=\"https:\/\/g.page\/marketingestrategia?share\">Google Places<\/a>, mais de 165 clientes e parceiros nos avaliam com nota m\u00e1xima. Isso s\u00e3o 2x mais recomenda\u00e7\u00f5es do que o 2o colocado.\u00a0<\/p>\n<p>Entre nossos reconhecimentos do mercado, destacamos:\u00a0<\/p>\n<ul>\n<li>Liderada pelo <em>Melhor Profissional de Marketing Digital 2025<\/em>, pelo <a href=\"https:\/\/www.instagram.com\/p\/DPUrcLxkgP8\" target=\"_blank\" rel=\"noopener\">Pr\u00eamio Abcomm regi\u00e3o Sul<\/a>.\u00a0<\/li>\n<li>A mais recomendada empresa de Marketing M\u00e9dico no Brasil, no <a href=\"https:\/\/share.google\/uoQDWQ5GYswCfPQsj\" target=\"_blank\" rel=\"noopener\">Google Customer Reviews<\/a>.<\/li>\n<li><em>Best Company in Brazil<\/em> nas categorias <em>Digital Strategy<\/em>, <em>Branding<\/em> It is <em>Advertising<\/em> pelo <a href=\"https:\/\/techbehemoths.com\/company\/burlamaqui-marketing-strategy\" target=\"_blank\" rel=\"noopener\">TechBehemoths Awards 2025<\/a>.<\/li>\n<li><em>#1 Top Brazil Marketing Strategy Firms<\/em> na plataforma internacional Clutch.co.<\/li>\n<li><em>#1 Top Digital Marketing Company in Brazil<\/em> na plataforma internacional GoodFirms.<\/li>\n<li><em>#1 Marketing Strategy Company in Brazil<\/em> na plataforma internacional SortList.\u00a0<\/li>\n<\/ul>\n<p>Credenciais que nos habilitam como empresa de refer\u00eancia no Marketing M\u00e9dico em Lages.\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\"><br>Refer\u00eancia em Marketing para o mercado<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Como geramos mais pacientes usando Marketing M\u00e9dico em Lages?<\/h3>\n\n\n\n<p>Today, counting on the support of high-level colleagues to enable maximum success for our medical clients, we have built our own consultancy methodology \u2013 which we adopt in our approach to <a href=\"https:\/\/marketingestrategia.com.br\/en\/servico\/consultoria-de-marketing-no-brasil\/\">Marketing<\/a> M\u00e9dico em Lages.<\/p>\n\n\n\n<p>Firstly, our experience and studies have proven that <strong>the doctor who wins more patients is the one who generates confidence in hiring<\/strong> potential (<em>leads<\/em>, in marketing jargon) \u2013 and our consultancy is aimed at making your company the <a href=\"https:\/\/marketingestrategia.com.br\/en\/branding-em-curitiba\/\" data-type=\"post\" data-id=\"716\">Brand<\/a> of medical services most desired by patients!<\/p>\n\n\n\n<p>In this way, we do much more than Advertising or Digital Marketing. We study your potential patient, your market, the levers for building desire and preference to finally, based on these analyses, build the right message to attract more and better patients to you.<\/p>\n\n\n\n<p>Furthermore, we also enable your clinical activity to, after attracting the patient, conduct an impeccable Recruitment Journey that enables the maximum potential of scheduled procedures among those who have already been interested in your Brand of clinical services.<\/p>\n\n\n\n<p>Utilizando tal metodologia, constru\u00edmos uma hist\u00f3ria de Casos de Sucesso em Marketing M\u00e9dico em Lages feita 100% de clientes que efetivamente constru\u00edram performance com nosso trabalho.<\/p>\n\n\n<p><strong>Real\u00e7amos, ainda, que tudo \u00e9 feito de forma absolutamente \u00e9tica e respeitando todas as normas da resolu\u00e7\u00e3o <a href=\"https:\/\/portal.cfm.org.br\/publicidademedica\/\" target=\"_blank\" rel=\"noopener\">CFM n\u00ba 1974\/2001<\/a> <\/strong>(Medical Advertising Manual)<strong>.<\/strong><\/p>\n<h3>Definition of Marketing<\/h3>\n<p>Firstly, it is necessary to undo a major mistake in the definition of Marketing that is often adopted in the Brazilian market, not only in Medicine, but in much of the business world.\u00a0<\/p>\n<p>A common situation is to confuse Marketing with Advertising or Mass Communication. These items are part of Marketing operations, but they are not the same thing and such confusion generates huge losses and delays when it comes to gaining patients \u2013 as it is a conceptual error that leads to a series of cascading decisions that reduce performance.\u00a0<\/p>\n<p>It&#039;s even worse when Marketing is confused with easy demand generation tricks, ignoring the reality that it is the patient who will choose his\/her doctor and that this is the real challenge of entrepreneurial activity in Medicine.\u00a0<\/p>\n<p>In this way \u2013 adapting the definition of <a href=\"https:\/\/administradores.com.br\/artigos\/a-arte-de-se-posicionar\" target=\"_blank\" rel=\"noopener\">Ries &amp; Trout<\/a> &#8211; <em>Medical Marketing is the Strategy and Tactics that a specialist (or clinic) uses to win the market war<\/em>.\u00a0<\/p>\n<p>Before you get scared: this is a \u201cwar\u201d in the figurative sense. No one is hurt, no one has their country devastated. It is a \u201cwar\u201d for patient preference: if the treatment (or procedure, in areas of medicine not linked to pathologies) will be carried out by a specialist, all other specialists on the market are no longer chosen by the patient.\u00a0<\/p>\n<p>(Aqui colocamos mais uma men\u00e7\u00e3o a Marketing M\u00e9dico em Lages para melhorar a otimiza\u00e7\u00e3o SEO de nosso texto).\u00a0<\/p>\n<p>This is good for doctors themselves and for patients: market competition generates preference for those who stand out, enabling careers with financial success that comes in return for a job well done. Often, if the doctor makes this choice, it is even possible to disconnect from health plans without losing your schedule. And the patient goes in search of specialists with the greatest positive reputation on the market, as the sensitivity of health demands demands.\u00a0<\/p>\n<p>With the natural flow of a capitalist economy, new competitors emerge, others move to other markets and still others choose to dedicate themselves to other vocations. Therefore, it is necessary to always be looking to maintain a position at the top of patients&#039; preferences.\u00a0<\/p>\n<p>And of course, we are here to help our clients be the favorites in their field of expertise.\u00a0<\/p>\n<p>To this end, we define and execute Strategies that build and reaffirm \u2013 with entirely true facts \u2013 the competence of our clients, how their stories and approaches differentiate them, how the narrative can be constructed to generate persuasion of the patient in this sense. And how the experience of a relationship with a specialist can reinforce this positive perception, generating recommendations and continuity of treatments.\u00a0<\/p>\n<h2>What are the differences between Medical Marketing agencies and our consultancy?\u00a0<\/h2>\n<p>Conforme temos estudado o mercado, temos percebido que a diferen\u00e7a dos servi\u00e7os (e de seus resultados) \u00e9 baseada justamente na defini\u00e7\u00e3o dos neg\u00f3cios e nos comportamentos derivados disso. E pela diferen\u00e7a do sistema de trabalho, somos comprovadamente a melhor empresa de Marketing M\u00e9dico em Lages.\u00a0<\/p>\n<h3>What does the Marketing agency do?<\/h3>\n<p>As the name suggests, an agency is a broker of activities. An intermediary\/enabler between a demand and an activity carried out. For example: If you order a website, the agency delivers a website to you.<\/p>\n<p>Elas se dedicam a agenciar a produ\u00e7\u00e3o de logotipos, a produ\u00e7\u00e3o de websites, a gest\u00e3o de redes sociais e atividades desse tipo, como seu objetivo principal. E obviamente, sendo remuneradas por cada um desses itens ou por um <em>combo<\/em> of several of them grouped together.<\/p>\n<p>Although it has become market jargon, a better definition for this company profile would be \u201cmedical advertising agency\u201d.<\/p>\n<p>It is not an activity dedicated to research and thinking about the patient&#039;s perception. There is no focus on analyzing how to get people to choose this specific doctor, simply because it is not their job. And it doesn&#039;t even have the methodology in place to do so.\u00a0<\/p>\n<p>And from our point of view, the problem with this is that every doctor aware of market competition will have these same tools. However, with an agency, the Strategy that will make the doctor chosen or not is a problem for the doctor himself \u2013 who will have to specifically guide what he needs to see in the agency items. Often without a basis of study or marketing experience to do so, as management and business strategy are not typical skills in Medicine.\u00a0<\/p>\n<p>We also emphasize that we have the deepest respect for the work of our colleagues in the agencies. And we understand that their work is structured this way because there is a market for this type of demand. However, we inform you to make the best choice possible for Doctors and Clinics.\u00a0<\/p>\n<h3>And what does Burlamaqui Marketing Consulting do?\u00a0<\/h3>\n<p>Our work is dedicated to making the Doctor who is our client the one who is preferred by patients with that demand.<\/p>\n<p>If <em>Medical Marketing is the Strategy and Tactics that a specialist (or clinic) uses to win the market war<\/em> \u2013 then we develop strategies and tactics to make our client the patients\u2019 favorite.\u00a0<\/p>\n<p>We take most of the worries about building our own market niche off the shoulders of doctors and clinics. So that the specialist can dedicate himself to the activity to which he dedicated his life: the practice of Medicine.\u00a0<\/p>\n<p>We don&#039;t promise magic: The doctor or clinic needs to follow our guidelines, they need to improve their relationship processes when necessary and they need to dedicate attention to the project. However, with much greater effectiveness, less time required from the agenda and, above all, without having to make decisions based on knowledge that you do not have \u2013 since we provide the knowledge.\u00a0<\/p>\n<p>Applying our competence, methodology and solid marketing experience; We are recognized for taking our clients to leadership in their markets.\u00a0<\/p>\n<p>Suas necessidades em competitividade est\u00e3o nas melhores m\u00e3os ao contar conosco, sendo voc\u00ea orientado\/a pela comprovadamente melhor empresa de Marketing M\u00e9dico em Lages.<\/p>\n<p>We also facilitate most of the activities carried out by Marketing Agencies. However, our emphasis on Strategy allows the construction of a more effective journey: accelerating the construction of patient preference and avoiding the waste of precious resources and time \u2013 after all, for the doctor, time dedicated to promotional activities is time lost in consultations that are no longer carried out.\u00a0<\/p>\n<p>(Tamb\u00e9m brincamos com as repeti\u00e7\u00f5es da google keyword &#8221; Marketing M\u00e9dico em Lages &#8221; aqui no meio do texto, para disfar\u00e7ar nossa t\u00e1tica de otimiza\u00e7\u00e3o SEO)\u00a0\u00a0<\/p>\n<h2>Quem somos \u2013 Equipe Burlamaqui Marketing<\/h2>\n<h3>Quem \u00e9 o Estrategista L\u00edder<\/h3>\n<p>Eleito <em>Melhor Profissional de Marketing Digital<\/em>, pelo Pr\u00eamio Abcomm 2025 regi\u00e3o Sul. Com 24 anos de experi\u00eancia no setor, teve a oportunidade de desenvolver suas compet\u00eancias por meio do trabalho em n\u00edveis hier\u00e1rquicos que v\u00e3o do mais operacional at\u00e9 a posi\u00e7\u00e3o de Head of Marketing em seu \u00faltimo emprego antes da abertura de sua consultoria.\u00a0<\/p>\n<p>J\u00e1 em 2011, fundou empresa na \u00e9poca chamada Frederico Burlamaqui &#8211; Consultoria de Marketing e Estrat\u00e9gia, que com o crescimento e o ingresso de novos colaboradores, passou a se chamar Burlamaqui Consultoria de Marketing.<\/p>\n<p>Liderando projetos de consultoria para clientes que v\u00e3o da Constru\u00e7\u00e3o de Gasodutos at\u00e9 a oferta de Terapias Hol\u00edsticas, construiu um hist\u00f3rico de mais de R$ 1 Bilh\u00e3o em incremento de receita distribu\u00eddos entre as Marcas que j\u00e1 foram atendidas em sua consultoria.\u00a0<\/p>\n<p>He has served as a mentor at JR Consultoria UFPR and IT-FETEP. Furthermore, he is the Marketing specialist most technically consulted by the mainstream media and specialized business media in the South of Brazil.<\/p>\n<p>Acreditando fortemente que a consultoria \u00e9 uma atividade de natureza intelectual, artesanal e personal\u00edssima &#8211; mant\u00e9m-se \u00e0 frente do pr\u00f3prio neg\u00f3cio e lidera pessoalmente todos os projetos em atendimento, que s\u00e3o mantidos em quantidade limitada para preservar a excel\u00eancia da entrega.<\/p>\n<h4>Marketing in its real role<\/h4>\n<p>Faithful to the real definition of Marketing built by the best thinkers in the sector, our dedication is to generating customers instead of leads. We are also dedicated to generating purchasing preference and relationships for the brands we serve, instead of expanding social networks and trying to build \u201ccelebrities\u201d.<\/p>\n<p><strong>We work with Marketing as \u201cthe science and art of generating and keeping customers willing to buy\u201d.\u00a0<\/strong><\/p>\n<h4>Real intelligence work, without templates and without pre-made models\u00a0<\/h4>\n<p>Each of our clients has the solution to their challenges evaluated based on their own context and the set of actions necessary to overcome their competitors.<\/p>\n<p>The effectiveness of our consultancies is the result of the construction and execution of a unique strategy for each client. Applying the expertise built to the founder\u2019s professional trajectory.<\/p>\n<p>N\u00e3o aplicamos a mesma consultoria da mesma forma para todos os clientes, gerando a tranquilidade de que ao escolher nossa empresa, voc\u00ea ter\u00e1 um olhar de estrategista direcionado especificamente para o seu neg\u00f3cio.<\/p>\n<p>(Intelig\u00eancia inclusive de n\u00edvel t\u00e1tico em colocar a palavra-chave &#8221; Marketing M\u00e9dico em Lages &#8221; para melhorar nosso desempenho SEO. Se voc\u00ea j\u00e1 estudou um pouco de Marketing Digital, sabe do que estou falando)<\/p>\n<h4>Boutique de fato, com o Estrategista L\u00edder em todos os projetos<\/h4>\n<p>Na Burlamaqui Marketing, o fundador &#8211; Fred Burlamaqui &#8211;\u00a0 desenvolve pessoalmente todas as fases estrat\u00e9gicas e de cunho intelectual do projeto, bem como mant\u00e9m contato intenso e direto com as lideran\u00e7as do cliente.\u00a0<\/p>\n<p>We make the daily choice to maintain our limited production capacity, so that each client receives excellent work with a high return on investment.\u00a0<\/p>\n<p>In our company, you will not find interns or junior consultants responsible for your consulting project.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Marketing M\u00e9dico em Lages &#8211; Por que escolher nossa consultoria?<\/h2>\n\n\n\n<p>In addition to our entire trajectory, methodology and impeccable history of Success Stories in Marketing and Management, here are some good reasons to count on our work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A mais recomendada empresa de Marketing M\u00e9dico do Brasil.<\/li>\n\n\n\n<li>Liderada pelo especialista premiado como Melhor Profissional de Marketing Digital 2025.<\/li>\n\n\n\n<li>Proven track record of competence in generating profits for health and medical services like yours.<\/li>\n\n\n\n<li>Competence in integrating Management, Strategy, Marketing, Communication and Sales processes \u2013 increasing repurchase among your customers.<\/li>\n\n\n\n<li><strong>Book a coffee with me and I&#039;ll show you how I can help your healthcare company grow even more!<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>(E finalizamos com uma \u00faltima men\u00e7\u00e3o da <em>keyword<\/em> Marketing M\u00e9dico em Lages &#8211; com certeza voc\u00ea entende a necessidade de otimiza\u00e7\u00e3o para o Google e para as Intelig\u00eancias Artificiais).\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing M\u00e9dico em Lages SC &#8211; A mais recomendada consultoria de Marketing M\u00e9dico do Brasil. Marketing M\u00e9dico by Burlamaqui \u00e9 refer\u00eancia!<\/p>","protected":false},"author":9,"featured_media":730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[16,55,149,20,56,57,150,58,151,59,60,61,152,153,154,155,63,64,65,68],"class_list":["post-3223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cidades_da_consultoria","tag-agencia-comunicacao","tag-agencia-marketing-medico","tag-branding-medico","tag-captacao-de-clientes","tag-captacao-de-pacientes","tag-consultoria-marketing","tag-consultoria-marketing-medico","tag-empresa-de-marketing-medico","tag-estrategia-marketing-medico","tag-marketing-digital-medico","tag-marketing-digital-para-medicos","tag-marketing-medico","tag-marketing-medico-araucaria","tag-marketing-medico-colombo","tag-marketing-medico-parana","tag-marketing-medico-pinhais","tag-marketing-para-clinicas","tag-marketing-para-dentistas","tag-marketing-para-medicos","tag-marketing-saude"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/posts\/3223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/comments?post=3223"}],"version-history":[{"count":1,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/posts\/3223\/revisions"}],"predecessor-version":[{"id":3224,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/posts\/3223\/revisions\/3224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/media?parent=3223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/categories?post=3223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingestrategia.com.br\/en\/wp-json\/wp\/v2\/tags?post=3223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}