As one of the main companies in the Human Resources segment in Curitiba, Grupo SIP felt the need to reposition itself to be more competitive after the 2013 economic crisis.
30% increase in overall sales volume via inbound channel
Being one of the main companies in the Human Resources segment in Curitiba, the SIP Group felt the need to reposition itself to be more competitive after the 2013 economic crisis.
Being invited to lead the process of professionalizing Marketing activities, we focused our efforts on highlighting Brand Values, building a new positioning aimed at enabling customer perception of the advantages of purchasing SIP Group products compared to others of lower quality. and price present in the market.
To this end, the entire Brand Strategy was realigned, all Relationship and Digital Marketing processes were restructured and the commercial process was integrated with the new procedures, thus obtaining the desired results.
As a consequence of this partnership, new projects are constantly being developed in partnership with the SIP Group and its managers.