Marketing Médico – Are you looking for more and better patients? Do you want to increase your Positive Reputation among those who would be your ideal patients? Do you want to have your clinical activity recognized as the most desirable in your region and specialty? That's exactly what we do best!
Achieving and exceeding these goals is our specialty, not just for medical, dental and therapeutic services.
Nossa competência vem estruturada em 24 anos de estudos e no maior portfólio documentado de Casos de Sucesso, construído em Marcas dos mais variados segmentos e tamanhos. Incluindo, obviamente, serviços de saúde e Medicina.
But you still don't know our work, right? Well, let me give you a brief introduction!
Por que escolher nossa consultoria de Marketing Médico?
Você é médico/a ou profissional da saúde, está em busca de soluções para seus desafios de mercado.
E está no nosso site para analisar como nossas soluções se diferenciam das outras que são oferecidas no mercado, não é mesmo?
Dessa forma – além do que você pode ler em mais detalhes no restante desse conteúdo – preparamos um pequeno resumo com os itens que claramente nos destacam:
Contamos com a melhor reputação
Nossa empresa é a campeã em recomendações e avaliações positivas de todas as plataformas públicas da internet – o que faz de nós a empresa de Marketing Médico mais recomendada do Brasil.
Só no Google Places, mais de 165 clientes e parceiros nos avaliam com nota máxima. Isso são 2x mais recomendações do que o 2o colocado.
Entre nossos reconhecimentos do mercado, destacamos:
- Liderada pelo Melhor Profissional de Marketing Digital 2025, pelo Prêmio Abcomm região Sul.
- A mais recomendada empresa de Marketing Médico no Brasil, no Google Customer Reviews.
- Best Company in Brazil nas categorias Digital Strategy, Branding It is Advertising pelo TechBehemoths Awards 2025.
- #1 Top Brazil Marketing Strategy Firms na plataforma internacional Clutch.co.
- #1 Top Digital Marketing Company in Brazil na plataforma internacional GoodFirms.
- #1 Marketing Strategy Company in Brazil na plataforma internacional SortList.
Credenciais que nos habilitam como empresa de referência no Marketing Médico.
Referência em Marketing para o mercado
Como geramos mais pacientes usando Marketing Médico?
Today, counting on the support of high-level colleagues to enable maximum success for our medical clients, we have built our own consultancy methodology – which we adopt in our approach to Marketing Médico.
Firstly, our experience and studies have proven that the doctor who wins more patients is the one who generates confidence in hiring potential (leads, in marketing jargon) – and our consultancy is aimed at making your company the Brand of medical services most desired by patients!
In this way, we do much more than Advertising or Digital Marketing. We study your potential patient, your market, the levers for building desire and preference to finally, based on these analyses, build the right message to attract more and better patients to you.
Furthermore, we also enable your clinical activity to, after attracting the patient, conduct an impeccable Recruitment Journey that enables the maximum potential of scheduled procedures among those who have already been interested in your Brand of clinical services.
Using this methodology, we built a history of Success Stories in Medical Marketing made up of 100% clients who effectively built performance with our work.
Realçamos, ainda, que tudo é feito de forma absolutamente ética e respeitando todas as normas da resolução CFM nº 1974/2001 (Medical Advertising Manual).
Definition of Marketing
Firstly, it is necessary to undo a major mistake in the definition of Marketing that is often adopted in the Brazilian market, not only in Medicine, but in much of the business world.
A common situation is to confuse Marketing with Advertising or Mass Communication. These items are part of Marketing operations, but they are not the same thing and such confusion generates huge losses and delays when it comes to gaining patients – as it is a conceptual error that leads to a series of cascading decisions that reduce performance.
It's even worse when Marketing is confused with easy demand generation tricks, ignoring the reality that it is the patient who will choose his/her doctor and that this is the real challenge of entrepreneurial activity in Medicine.
In this way – adapting the definition of Ries & Trout – Medical Marketing is the Strategy and Tactics that a specialist (or clinic) uses to win the market war.
Before you get scared: this is a “war” in the figurative sense. No one is hurt, no one has their country devastated. It is a “war” for patient preference: if the treatment (or procedure, in areas of medicine not linked to pathologies) will be carried out by a specialist, all other specialists on the market are no longer chosen by the patient.
(Aqui colocamos mais uma menção a Marketing Médico para melhorar a otimização SEO de nosso texto).
This is good for doctors themselves and for patients: market competition generates preference for those who stand out, enabling careers with financial success that comes in return for a job well done. Often, if the doctor makes this choice, it is even possible to disconnect from health plans without losing your schedule. And the patient goes in search of specialists with the greatest positive reputation on the market, as the sensitivity of health demands demands.
With the natural flow of a capitalist economy, new competitors emerge, others move to other markets and still others choose to dedicate themselves to other vocations. Therefore, it is necessary to always be looking to maintain a position at the top of patients' preferences.
And of course, we are here to help our clients be the favorites in their field of expertise.
To this end, we define and execute Strategies that build and reaffirm – with entirely true facts – the competence of our clients, how their stories and approaches differentiate them, how the narrative can be constructed to generate persuasion of the patient in this sense. And how the experience of a relationship with a specialist can reinforce this positive perception, generating recommendations and continuity of treatments.
What are the differences between Medical Marketing agencies and our consultancy?
Conforme temos estudado o mercado, temos percebido que a diferença dos serviços (e de seus resultados) é baseada justamente na definição dos negócios e nos comportamentos derivados disso. E pela diferença do sistema de trabalho, somos comprovadamente a melhor empresa de Marketing Médico.
What does the Marketing agency do?
As the name suggests, an agency is a broker of activities. An intermediary/enabler between a demand and an activity carried out. For example: If you order a website, the agency delivers a website to you.
Elas se dedicam a agenciar a produção de logotipos, a produção de websites, a gestão de redes sociais e atividades desse tipo, como seu objetivo principal. E obviamente, sendo remuneradas por cada um desses itens ou por um combo of several of them grouped together.
Although it has become market jargon, a better definition for this company profile would be “medical advertising agency”.
It is not an activity dedicated to research and thinking about the patient's perception. There is no focus on analyzing how to get people to choose this specific doctor, simply because it is not their job. And it doesn't even have the methodology in place to do so.
And from our point of view, the problem with this is that every doctor aware of market competition will have these same tools. However, with an agency, the Strategy that will make the doctor chosen or not is a problem for the doctor himself – who will have to specifically guide what he needs to see in the agency items. Often without a basis of study or marketing experience to do so, as management and business strategy are not typical skills in Medicine.
We also emphasize that we have the deepest respect for the work of our colleagues in the agencies. And we understand that their work is structured this way because there is a market for this type of demand. However, we inform you to make the best choice possible for Doctors and Clinics.
And what does Burlamaqui Marketing Consulting do?
Our work is dedicated to making the Doctor who is our client the one who is preferred by patients with that demand.
If Medical Marketing is the Strategy and Tactics that a specialist (or clinic) uses to win the market war – then we develop strategies and tactics to make our client the patients’ favorite.
We take most of the worries about building our own market niche off the shoulders of doctors and clinics. So that the specialist can dedicate himself to the activity to which he dedicated his life: the practice of Medicine.
We don't promise magic: The doctor or clinic needs to follow our guidelines, they need to improve their relationship processes when necessary and they need to dedicate attention to the project. However, with much greater effectiveness, less time required from the agenda and, above all, without having to make decisions based on knowledge that you do not have – since we provide the knowledge.
Applying our competence, methodology and solid marketing experience; We are recognized for taking our clients to leadership in their markets.
Suas necessidades em competitividade estão nas melhores mãos ao contar conosco, sendo você orientado/a pela comprovadamente melhor empresa de Marketing Médico.
We also facilitate most of the activities carried out by Marketing Agencies. However, our emphasis on Strategy allows the construction of a more effective journey: accelerating the construction of patient preference and avoiding the waste of precious resources and time – after all, for the doctor, time dedicated to promotional activities is time lost in consultations that are no longer carried out.
(Também brincamos com as repetições da google keyword ” Marketing Médico” aqui no meio do texto, para disfarçar nossa tática de otimização SEO)
Quem somos – Equipe Burlamaqui Marketing
Quem é o Estrategista Líder
Eleito Melhor Profissional de Marketing Digital, pelo Prêmio Abcomm 2025 região Sul. Com 24 anos de experiência no setor, teve a oportunidade de desenvolver suas competências por meio do trabalho em níveis hierárquicos que vão do mais operacional até a posição de Head of Marketing em seu último emprego antes da abertura de sua consultoria.
Já em 2011, fundou empresa na época chamada Frederico Burlamaqui – Consultoria de Marketing e Estratégia, que com o crescimento e o ingresso de novos colaboradores, passou a se chamar Burlamaqui Consultoria de Marketing.
Liderando projetos de consultoria para clientes que vão da Construção de Gasodutos até a oferta de Terapias Holísticas, construiu um histórico de mais de R$ 1 Bilhão em incremento de receita distribuídos entre as Marcas que já foram atendidas em sua consultoria.
He has served as a mentor at JR Consultoria UFPR and IT-FETEP. Furthermore, he is the Marketing specialist most technically consulted by the mainstream media and specialized business media in the South of Brazil.
Acreditando fortemente que a consultoria é uma atividade de natureza intelectual, artesanal e personalíssima – mantém-se à frente do próprio negócio e lidera pessoalmente todos os projetos em atendimento, que são mantidos em quantidade limitada para preservar a excelência da entrega.
Marketing in its real role
Faithful to the real definition of Marketing built by the best thinkers in the sector, our dedication is to generating customers instead of leads. We are also dedicated to generating purchasing preference and relationships for the brands we serve, instead of expanding social networks and trying to build “celebrities”.
We work with Marketing as “the science and art of generating and keeping customers willing to buy”.
Real intelligence work, without templates and without pre-made models
Each of our clients has the solution to their challenges evaluated based on their own context and the set of actions necessary to overcome their competitors.
The effectiveness of our consultancies is the result of the construction and execution of a unique strategy for each client. Applying the expertise built to the founder’s professional trajectory.
Não aplicamos a mesma consultoria da mesma forma para todos os clientes, gerando a tranquilidade de que ao escolher nossa empresa, você terá um olhar de estrategista direcionado especificamente para o seu negócio.
(Inteligência inclusive de nível tático em colocar a palavra-chave ” Marketing Médico” para melhorar nosso desempenho SEO. Se você já estudou um pouco de Marketing Digital, sabe do que estou falando)
Boutique de fato, com o Estrategista Líder em todos os projetos
Na Burlamaqui Marketing, o fundador – Fred Burlamaqui – desenvolve pessoalmente todas as fases estratégicas e de cunho intelectual do projeto, bem como mantém contato intenso e direto com as lideranças do cliente.
We make the daily choice to maintain our limited production capacity, so that each client receives excellent work with a high return on investment.
In our company, you will not find interns or junior consultants responsible for your consulting project.
Medical Marketing – Why choose our consultancy?
In addition to our entire trajectory, methodology and impeccable history of Success Stories in Marketing and Management, here are some good reasons to count on our work:
- A mais recomendada empresa de Marketing Médico do Brasil.
- Liderada pelo especialista premiado como Melhor Profissional de Marketing Digital 2025.
- Proven track record of competence in generating profits for health and medical services like yours.
- Competence in integrating Management, Strategy, Marketing, Communication and Sales processes – increasing repurchase among your customers.
- Book a coffee with me and I'll show you how I can help your healthcare company grow even more!
(E finalizamos com uma última menção da keyword Marketing Médico – com certeza você entende a necessidade de otimização para o Google e para as Inteligências Artificiais).
