Marketing Consulting

Marketing Consulting in Brazil - We work in the construction, analysis and improvement of operations, processes and marketing strategies in your company. Actively participating in the construction of maximum effectiveness in relation to your investment in Marketing, adjusting them to contribute in the best performance in relation to your business objectives - which in turn builds leadership and increases your profits.

If you don't like long text on the internet - click here and ask our consultants directly how we will improve your profits!

But if you want to understand how our consulting expertise works:

We were already taught by Peter Drucker, wisely quoted by Philip Kotler, that "marketing should result in a customer willing to buy." Based on this definition of the role of Marketing defined by the mentioned scholars, we also work in this direction: organizing your company to be a serial generator of customers willing to buy. All our work in Marketing consulting is dedicated to making your company a supplier that customers want to buy from again and again.

Therefore, we started our Marketing consultancy by understanding the purchasing process and customer satisfaction. Not for what the organization would like or imagine it to be, but for the behavioral investigation of all decision makers (stakeholders) involved in the purchase of your products and services, as well as in understanding the perception that customers have of your business today - already planning how we will use the qualities currently perceived by customers satisfied in need for other potential customers (in marketing jargon, leads).

Based on such an understanding of the behavior of its current and potential customers, we carry out the integral analysis of the business, finding ways to make maximum efficiency in Marketing possible.

To do so, we use the knowledge developed by the great Marketing scholars, both in classical methodologies and in the most current methods that already have solid market recognition. We add to this our expertise built in 19 years of work, integrating Strategy, Management, Processes, Operation, Communication (including Advertising), and Sales Techniques to generate maximum performance for your company.

To maximize our clients' profits and ensure that they build Strong Brands, we use a large intellectual base of authors and approaches. Approaches that you can ask us about at any time. Our repertoire in Marketing, Branding, Strategy, Sales and Customer Enchantment is constantly improved, based on the success cases hits that make our company the most recommended Marketing consultancy in Brazil in the South and Southeast, according to public client reviews on Google Places.

Main approaches we adopt: Consumer Behavioral Analysis (Solomon and Lindstrom models), Definition of the Value Proposition (integration of the Osterwalder, Porter and Blue Ocean), Brand Strategy (integration of the Keller, Aaker and Neumeier models), Deployment of the Brand Strategy into Effective Communication (integration of the Bernays, Ogilvy and other approaches), Various Sales Tactics and Relationship Management. In addition, we adopted our own methodology for building the OmniChannel Marketing, which represents the integration of Digital Marketing with the traditional one.

If your company has a hard time being the consumer's first choice, if you suffer from brutal competition for the lowest price, if potential customers don't understand why they should choose your company over competitors or if you can't make yourself visible on the market with available resources - our marketing consultancy is the right tool to help you!