Being one of the main companies in the Human Resources segment in Curitiba, the SIP Group he felt the need to reposition himself to be more competitive after the 2013 economic crisis.
Being invited to conduct the process of professionalization of Marketing activities, we focus our efforts on highlighting the Brand Values, building a new positioning aimed at enabling the customer's perception of the advantages of purchasing the SIP Group products compared to others of lesser quality. and price present in the market.
To this end, the entire Brand Strategy was realigned, all the Relationship and Digital Marketing processes were restructured and the commercial process was integrated with the new procedures, thus obtaining the desired results.
As a consequence of this partnership, new projects developed in partnership with the SIP Group and its managers are constant.